Product appearance: intersection points between trademark and competition law

circle light

In a recent decision the Supreme Court has reiterated its view that plaintiffs must prove that their products, product appearances and unregistered marks have acquired secondary meaning with the relevant public in order for them to be protected under the Act on Unfair Competition. Producers of products with distinctive product appearances should therefore consider registering them as trademarks.

ILO Newsletter, August 19, 2013


Graf Isola Logo

GRAF ISOLA Rechtsanwälte GmbH
T +43 1 401 17 – 0


Dr. Ferdinand Graf
LL.M. (NYU) | Partner
T:+43 1 401 17 - 0
Dr. Claudia Csáky
LL.M. (LONDON) | Partnerin
T:+43 1 401 17 - 0