Advertising goods and services rendered abroad constitutes genuine use of EUTM

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The EGC recently overturned the EUIPO Board of Appeal’s decision on the revocation of an EU trademark (EUTM) for non-use, stating that advertising and promotional activities for hotel and ancillary services which are rendered outside the European Union can constitute acts of use within the EU. In their latest ILO article, Claudia Csáky and Sarah Kasslatter dealt with the reasons for the decision and its impact on trademark owners.

Read the article here or in the Intellectual Property Newsletter of the International Law Office!

Inquiry note:

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GRAF ISOLA Rechtsanwälte GmbH
T +43 1 401 17 – 0


Claudia Csáky
LL.M. (LONDON) | Dr.iur. (University of Vienna) | Partner
T:+43 1 401 17 - 0
Sarah Kasslatter
T:+43 1 401 17-0