Descriptive versus distinctive ‒ trademark battle reloaded

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The Supreme Court recently considered whether an international trademark had a distinctive character that qualified it for protection under trademark law or whether, due to its descriptive nature, it could not be granted protection. The decision confirms that trademarks will be determined as distinctive or descriptive after a subjective and interpretive case-by-case analysis.

ILO Newsletter, May 12, 2014


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GRAF ISOLA Rechtsanwälte GmbH
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Dr. Ferdinand Graf
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